Self Directed Brief


Having never tried making my own typeface in the past I thought it was about time. Through this self initiate brief I learnt a lot about how typefaces are made, what the tricks and rules are and when to ignore them. I've benefited from this project enormously theoretically as I use type everyday in my practice (graphic design) however I now look at it in a very different light. 

The Typeface 
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type elements .jpg

Here you see the main building blocks used to create the letters as well as the grid it made. 


Above is a close up to notice the curves and points in the shape rather than immediately read the letter. 

hyper socks mockup.jpg

There would be no point in creating a typeface if I weren't to demonstrate it being used. 

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