SIMPLY ICE CREAM

Self Directed Brief

BRAND IDENTITY + PACKAGING DESIGN 

I've set myself the task of rebranding the award winning Kent based ice cream makers Simply Ice Cream. Taking their slightly disappointing pot designs and creating a new identity to make their high quality ingredient products stand out on the shelf. They seem like such a caring company so why shouldn't they have packaging that shows their personality. 

(their website : www.simplyicecream.co.uk)

Logo
old and old logo .jpg

Here is their current logo placed next to my re-design. I tried to stay true to the original by keeping the wings and general 'bubbly' feel, whilst making it more memorable and modern. 

Core Flavours Re-Designed
simply-chocolate.gif

Chocolate tub

lids .png
simply 4.jpg
new-honeycomb-tub.gif

Honeycomb tub

simply lids 2.png
final tubs .jpg
strawberry-tub.gif

Strawberry tub

simply lids 3.png
final tubs 2.jpg
vanilla-tub.gif

Vanilla tub

vanilla-tub.gif
simply lids 4.png
final tubs 3.jpg
Proposal Mock-up Images 
DOCUMENTATION