SIMPLY ICE CREAM
Self Directed Brief
BRAND IDENTITY + PACKAGING DESIGN
I've set myself the task of rebranding the award winning Kent based ice cream makers Simply Ice Cream. Taking their slightly disappointing pot designs and creating a new identity to make their high quality ingredient products stand out on the shelf. They seem like such a caring company so why shouldn't they have packaging that shows their personality.
(their website : www.simplyicecream.co.uk)
Here is their current logo placed next to my re-design. I tried to stay true to the original by keeping the wings and general 'bubbly' feel, whilst making it more memorable and modern.
Core Flavours Re-Designed