SIMPLY ICE CREAM

Self Directed Brief

BRAND IDENTITY + PACKAGING DESIGN 

I've set myself the task of rebranding the award winning Kent based ice cream makers Simply Ice Cream. Taking their slightly disappointing pot designs and creating a new identity to make their high quality ingredient products stand out on the shelf. They seem like such a caring company so why shouldn't they have packaging that shows their personality. 

(their website : www.simplyicecream.co.uk)

Logo

Here is their current logo placed next to my re-design. I tried to stay true to the original by keeping the wings and general 'bubbly' feel, whilst making it more memorable and modern. 

Core Flavours Re-Designed

Chocolate tub

Honeycomb tub

Strawberry tub

Vanilla tub

Proposal Mock-up Images 

DOCUMENTATION